As a writer, strategist, and editor with over 5 years of experience, I have written for multiple brands while keeping SEO and marketing goals in mind.  Born in Pakistan, I have traveled around the world from a young age. Living in different countries and cultures has not only widened my thinking, but encouraged me to always think of the ‘oddest’ solution to any problem. It’s also given me an insight into different demographics and appealing to all types of mindsets. These experiences have enabled me to provide unique analysis for a variety of subjects, objectively helping me strategize for over 5 brands and leading to increased viewership of 1M+ cumulatively.

My ideation and conceptualization are always orientated towards creating a story that will not only touch people’s hearts but enhance their experience with the brand as well.  As a creative individual, my aim is to always ensure that there is a story to tell, one that will not only prompt people to be invested in the brand, but see the story to the end too.